Speaker: 00:00:00

You are now tuned in to the mom CEO suite podcast.

Speaker: 00:00:04

I'm your host, Felicia, wife, mom and

Speaker: 00:00:07

entrepreneur. In this podcast, I'll be sharing my mompreneur

Speaker: 00:00:11

journey along with strategies that will help you build your online

Speaker: 00:00:14

business operations in a sustainable way. The goal is

Speaker: 00:00:18

to help you build a business that fits into your lifestyle as a mom who

Speaker: 00:00:22

values putting family first. We will also hear the

Speaker: 00:00:25

experiences and expertise of other moms with service

Speaker: 00:00:29

based businesses. You'll get a peek into our journeys, so you'll

Speaker: 00:00:32

know that you aren't alone. Motherhood gets hard.

Speaker: 00:00:36

Entrepreneurship gets hard. But together, we can

Speaker: 00:00:40

do hard things. Welcome to The Suite.

Speaker: 00:00:48

Hey friends, welcome to another episode. Thank you so much for being here. And

Speaker: 00:00:52

we have a guest today, Miss Candace Nicole. She is an

Speaker: 00:00:55

award winning publicist of 16 years and a proud

Speaker: 00:00:59

graduate of an HBCU, Morgan State

Speaker: 00:01:02

University. She is the founder and CEO of Candace

Speaker: 00:01:05

Nicole Public Relations, which is a boutique PR

Speaker: 00:01:09

agency where purpose and intention

Speaker: 00:01:12

Meet. She has been recognized by the U. S. Black Chambers Inc

Speaker: 00:01:16

as an emerging leader in black business named one of The top

Speaker: 00:01:20

25 African American P. R. Millennials in the HuffPost,

Speaker: 00:01:24

and she has appeared in several lists within the P. R. Industry.

Speaker: 00:01:28

In addition, she is the creator of respect the publicist, which is a

Speaker: 00:01:31

network for publicists. That also welcomes those who are

Speaker: 00:01:35

journalists, branding, marketing, social media professionals, and it

Speaker: 00:01:39

has over 2. 5 thousand members on Facebook.

Speaker: 00:01:42

Candace is also a podcaster, author, PR

Speaker: 00:01:46

instructor, and an outside of the box thinker and game

Speaker: 00:01:50

changer who is on a mission to inspire. and

Speaker: 00:01:53

educate. Love it. Hi, Candice. How are you? Welcome to the suite.

Speaker: 00:01:57

Hello. Thank you so much for having me. I was like, I need to update

Speaker: 00:02:01

that. It's been 17 years now since being in

Speaker: 00:02:04

PR. I feel like I'm dating myself. Um, but I'm happy to

Speaker: 00:02:08

be here. Yes, we're so excited. So we've heard a little bit about

Speaker: 00:02:12

your professional bio, but just tell us a little bit more about you as a

Speaker: 00:02:15

person and just more about the work that you do through your business.

Speaker: 00:02:19

Yeah. So me as a person, there's so much going on

Speaker: 00:02:23

with me as a Candace. Um, I'm a new

Speaker: 00:02:27

wife, got married. So June

Speaker: 00:02:30

18th to be specific. and I have a baby on the way, so I'm a

Speaker: 00:02:34

mommy to be. it's a boy. His name is Grayson Oliver.

Speaker: 00:02:39

So super excited about that. also with me, about my personal

Speaker: 00:02:42

life. Absolutely love my family, you know, and my

Speaker: 00:02:46

friends of will. Of course. Um, however, a lot of people always

Speaker: 00:02:50

see me. you know, talk about my family. I just don't on my family.

Speaker: 00:02:54

They are, you know, my, my everything.

Speaker: 00:02:57

Know, Candace as a person I love lately, I will say this.

Speaker: 00:03:02

I love my quiet time. Um, especially getting ready

Speaker: 00:03:05

to. You know, have this little boy the house,

Speaker: 00:03:09

a whole human that I'm like, Oh, I, you

Speaker: 00:03:13

need to get dressed too. Okay. Oh, and you need to eat. Okay.

Speaker: 00:03:17

because I'm just so used to just being solo dolo. Right. you

Speaker: 00:03:21

know, and I'm 40 and so it's definitely, uh, a

Speaker: 00:03:24

change. Of course I've had responsibilities in my life, but

Speaker: 00:03:28

nothing compared to, you know, A whole human, right? Like, you

Speaker: 00:03:32

know, about that, like you are responsible for this human. Now, what are you going

Speaker: 00:03:35

to, what are you going to do? Um, so that's about me, you know, just,

Speaker: 00:03:39

you know, my, my personal side outside of the

Speaker: 00:03:42

business, and I don't like that you asked me that because. A lot

Speaker: 00:03:46

of the times, um, because my conversations are solely about business,

Speaker: 00:03:50

which is totally fine. You sometimes will kind of

Speaker: 00:03:54

lose yourself. You forget who you are. Like as a person, I won't say

Speaker: 00:03:57

like lose yourself, but you're just so used to like,

Speaker: 00:04:01

this is what I do. This is how we execute. I'm very resourceful. Guess I'm

Speaker: 00:04:05

resourceful in my personalized life, but that really comes from the

Speaker: 00:04:09

business. Right. So I appreciate that question.

Speaker: 00:04:13

Yeah, absolutely. I do agree. We sometimes get. Lost or wrapped

Speaker: 00:04:17

up in our identity as business owners. And it's like, okay,

Speaker: 00:04:21

well, what if the business closes? Who, who are you as a person? I

Speaker: 00:04:24

love just hearing about people anyway. Um, but

Speaker: 00:04:28

congratulations on all the newness that is happening in your

Speaker: 00:04:31

life. I still consider myself a newlywed. Uh, our

Speaker: 00:04:35

anniversary is August 6th and it'll be two

Speaker: 00:04:38

years. Congratulations. So thank you. Yes,

Speaker: 00:04:42

Lord. We made it two years. It's a job, even just being

Speaker: 00:04:45

very new for myself. I'm like, Oh, you really

Speaker: 00:04:49

need to ask the other person. Like, Hey, I have this

Speaker: 00:04:52

idea. do you think about this? Where I'm

Speaker: 00:04:56

very much. I want it. I'm going to make it happen. This is what it

Speaker: 00:04:59

is. Right. yeah, definitely was,. It was a

Speaker: 00:05:03

interesting transition going from singleness

Speaker: 00:05:06

to, you know, wife and mom kind of at the same time. So.

Speaker: 00:05:11

I kind of get where you're at, but since we're talking about that, how are

Speaker: 00:05:14

you preparing yourself? You touched on that a little bit, you know, getting your quiet

Speaker: 00:05:18

time, but how are you preparing yourself and your business too

Speaker: 00:05:21

for motherhood? Yeah, I feel like every

Speaker: 00:05:25

day I'm still trying to figure that out because here's the thing.

Speaker: 00:05:29

Um, there is no blueprint. Everyone's

Speaker: 00:05:32

business is different, it's structured different, all the moving

Speaker: 00:05:36

parts. So it's not like you can buy this book that says, you know,

Speaker: 00:05:40

if you're a business, and you're going to be gi

Speaker: 00:05:44

you know, this is what yo

Speaker: 00:05:45

Um, I do think of

Speaker: 00:05:49

course with

Speaker: 00:05:51

potential clients.

Speaker: 00:05:54

U You know, I am expecting.

Speaker: 00:05:58

Um, I've already started having conversations with contractors that I've

Speaker: 00:06:02

worked before where I may have to bring them on for maybe like, you

Speaker: 00:06:06

know, 60 days. Um, in a perfect world, it would be great

Speaker: 00:06:10

that I take all of Q4 off. Um,

Speaker: 00:06:14

that's just not what it is right now. And also, I just

Speaker: 00:06:18

think that will miss the work, right?

Speaker: 00:06:22

And like, yeah, but once, and I'm like, no, I get it. Like once he's

Speaker: 00:06:25

here, I'm going to be like obsessed with him pretty much.

Speaker: 00:06:29

Um, but I still, I don't want to lose that side of me if that

Speaker: 00:06:32

makes sense. Right. And that work does make

Speaker: 00:06:36

me happy. And I think even like showing up is

Speaker: 00:06:40

like, like my son is now here earth

Speaker: 00:06:43

side and girl like you're a really a mompreneur

Speaker: 00:06:47

now. So just. You know,

Speaker: 00:06:50

seeing that that's actually very exciting for me. Certain conversations

Speaker: 00:06:54

I can now, you know, have, with individuals, which I've

Speaker: 00:06:58

always, you know, longed for, right? Of just that

Speaker: 00:07:02

balance of being a wife and a mom. I won't say it's a

Speaker: 00:07:06

challenge. It's just, it's just, it's interesting, right? Of

Speaker: 00:07:09

just, how does this all work of doing something that I

Speaker: 00:07:13

completely love and I know I'm going to have to, you know,

Speaker: 00:07:17

step away. And. Have this time

Speaker: 00:07:20

and also just the healing process, right. Of, giving

Speaker: 00:07:24

birth and, it's just, it's just something new. So

Speaker: 00:07:28

day by day, I'm taking it and just trying to figure out,

Speaker: 00:07:32

uh, like, you know, onboarding clients and okay, I'll bring this contractor

Speaker: 00:07:35

in, I'll introduce them because at this time I'll be stepping away. Cause honestly,

Speaker: 00:07:39

by like, these are my last kind of like two months of me,

Speaker: 00:07:43

just. able to like really peddle to the metal work.

Speaker: 00:07:47

Um, because October,

Speaker: 00:07:51

October one, like I could, give birth, right?

Speaker: 00:07:56

So I'm like, Oh girl, you literally have like 60

Speaker: 00:07:59

days, right? You really need to like head down and everything. So

Speaker: 00:08:03

y'all pray for me. Y'all pray for me and any other

Speaker: 00:08:07

woman that you know that whether they're a business owner or not, because even

Speaker: 00:08:11

if you're not, that's still something that you have to mentally prepare yourself to

Speaker: 00:08:15

please pray for us. Um, in this transition that we're about to

Speaker: 00:08:19

go through. definitely will be praying.

Speaker: 00:08:22

Um, but I love that you said that there's no blueprint because there isn't.

Speaker: 00:08:26

And it's like, do what works best for you, how

Speaker: 00:08:30

you like to live, what makes sense for you and your family. Like, that's what

Speaker: 00:08:33

I always stress when I'm talking, even when I give my advice

Speaker: 00:08:37

or my thoughts based on my experience, it's like, okay, this was my experience.

Speaker: 00:08:40

this is what I did, but you have to see if that makes sense for

Speaker: 00:08:44

you because everything doesn't make sense for everybody. Right. And I don't.

Speaker: 00:08:48

I just don't like in this space, this like motherhood and entrepreneurship

Speaker: 00:08:52

space where people say, you need to do this this way, or how

Speaker: 00:08:55

people have said to you, Oh, when you get that baby, you want to, you're

Speaker: 00:08:58

not going to want to work. You don't know that everybody is different.

Speaker: 00:09:02

So, you know, I love that you're taking it day by day. You already know

Speaker: 00:09:05

there's no blueprint. So I'm super excited for you and definitely

Speaker: 00:09:09

will be praying. For like a speedy complication, free

Speaker: 00:09:12

delivery and all those things. And you'll have to definitely update us when

Speaker: 00:09:16

baby boy is born. Um, what are you most looking forward

Speaker: 00:09:20

to though? What am I excited? Most excited about pretending to like

Speaker: 00:09:24

giving birth to him. Motherhood. Yes. Um, it is

Speaker: 00:09:27

seeing his personality just

Speaker: 00:09:31

evolve. I feel like, he is going to be

Speaker: 00:09:35

a mover and shaker. I. I look forward to

Speaker: 00:09:39

seeing family and friends just be able to love on him because he is

Speaker: 00:09:43

just so wildly loved

Speaker: 00:09:46

already. Um, especially just, excuse me. And

Speaker: 00:09:50

as a, and as I'm going through this, I'm still actively grieving

Speaker: 00:09:54

from the passing of my Nana and so

Speaker: 00:09:57

finding out 10 days after she transitioned that I was expecting.

Speaker: 00:10:02

It was. Very heavy, but very

Speaker: 00:10:05

exciting. felt like it gave my family just.

Speaker: 00:10:09

Another reason to smile as we were literally still

Speaker: 00:10:13

like actively, you know, grieving so that has been just very interesting

Speaker: 00:10:17

So I look forward to being able to hold

Speaker: 00:10:21

him and look at him and just you know Pour into him because

Speaker: 00:10:24

he really has been like this beacon of light since

Speaker: 00:10:28

late February of Finding out that you know, he was

Speaker: 00:10:32

there at you know at six weeks But Yeah, seeing his

Speaker: 00:10:35

personality and also Again, looking forward

Speaker: 00:10:39

to how I will navigate

Speaker: 00:10:43

motherhood um, being a wife

Speaker: 00:10:47

and a business owner. And here's the thing, I know it can exist. I

Speaker: 00:10:51

feel like I know a lot of amazing women who navigate it

Speaker: 00:10:54

pretty well, even if they're like hanging on by a thread. I'm

Speaker: 00:10:58

like, but you're doing it. Just know you're motivating me. Like, so I know

Speaker: 00:11:02

it's possible, especially those who are in Comms like me.

Speaker: 00:11:06

It's always great to see. So that's what I'm looking forward to.

Speaker: 00:11:09

Yeah, it's definitely a beautiful season and

Speaker: 00:11:12

journey. And I know you already are, but like soak it all in. I'm so

Speaker: 00:11:16

excited for you. Um, Um, so

Speaker: 00:11:20

let's get into the P. R. Talk. because I know people want to

Speaker: 00:11:24

know all about P. R. It's a hot topic. so can you

Speaker: 00:11:27

explain to us actually what is P. R. And how does

Speaker: 00:11:31

that differ from marketing?

Speaker: 00:11:34

Yes. Okay. Um, I love that you asked that So

Speaker: 00:11:38

in simple, you know, terms of where someone will remember

Speaker: 00:11:42

PR equals visibility and marketing equals sales.

Speaker: 00:11:45

So when people come to, um, come to

Speaker: 00:11:49

us, you're having an event, right? And, or let's say you're

Speaker: 00:11:53

going on a podcast tour, right? Mom's CEO podcast tour. And

Speaker: 00:11:56

you're like, Hey, Candace, you know, I need to hire you. Um, I need

Speaker: 00:12:00

to like sell my tickets. My question is going to be, okay, it

Speaker: 00:12:04

sounds great. Who are you working with as far as like your marketing efforts?

Speaker: 00:12:08

that is dedicated to, to marketing. Like what are the,

Speaker: 00:12:12

the, the different initiatives that you're going to be creating that will

Speaker: 00:12:15

result in ticket sales? Right? So are

Speaker: 00:12:19

you familiar with Mia Ray? Uh, what is it? Glamaholic

Speaker: 00:12:23

lifestyle. So she does

Speaker: 00:12:26

amazing marketing, right? All of the,

Speaker: 00:12:30

the visuals that she has that is part of

Speaker: 00:12:33

marketing, like, and at the same time, she is telling a story,

Speaker: 00:12:37

but why she is doing, putting this visual together. It's to

Speaker: 00:12:41

push you to this sale, right? So when she has these great

Speaker: 00:12:45

visuals, she has her, her new purse or the

Speaker: 00:12:48

new, you know, wristlet or whatever it is, or you'll see a beach

Speaker: 00:12:52

town. You're like, is, is that coming up for sale? See, it's

Speaker: 00:12:56

driving you to get excited about making that sale. Right. And

Speaker: 00:12:59

so with PR, it's more of the, the

Speaker: 00:13:03

storytelling and getting the visibility out. So let's just keep it on her

Speaker: 00:13:07

now. Um, I know recently, maybe like two months ago, I think she did

Speaker: 00:13:11

like Two interviews, and I've never really seen Mia

Speaker: 00:13:14

do interviews before. So I was like, wow, this is great. So

Speaker: 00:13:18

obviously she felt that, you know, telling her story would, would

Speaker: 00:13:22

be great. that's her talking to a podcast

Speaker: 00:13:27

or so journalists online for something digital or even print

Speaker: 00:13:30

and speaking about her journey. You know, speaking about how

Speaker: 00:13:34

she wrote down years ago, what her goals were of how she lost

Speaker: 00:13:38

X amount of dollars. Um, so she had to start from zero to build it

Speaker: 00:13:42

back up again. So now she has her own rent house and making

Speaker: 00:13:46

eight figures or whatever, you know, she's, she's making and having her

Speaker: 00:13:49

drops and just kind of like the, the method to her madness

Speaker: 00:13:53

of how she does her drops. Like That's the storytelling part. So that is going

Speaker: 00:13:57

to help with the visibility. Now, the unique value you

Speaker: 00:14:00

guys is that with her being on this podcast, I'd say,

Speaker: 00:14:04

and she's telling her story, I guarantee nine times out of

Speaker: 00:14:08

10, it's going to resonate with someone and they're going to say, Oh, I need

Speaker: 00:14:12

to check her out. Let me check out these bags. Let me check out all

Speaker: 00:14:15

the other things that you know, that she sells. And so that may result

Speaker: 00:14:19

in a sale. That's the unique value of PR.

Speaker: 00:14:23

that's not exactly what it's for. It's the storytelling and

Speaker: 00:14:26

it's for the visibility. The marketing is going to put this

Speaker: 00:14:30

campaign together and we're going to drive people so we can make these sales.

Speaker: 00:14:35

That's a really great, simple breakdown, you know, PR for

Speaker: 00:14:39

storytelling and visibility marketing sales. Easy

Speaker: 00:14:43

peasy, simple, right? So before somebody wants

Speaker: 00:14:46

to, or somebody decides they want to pitch themselves to the media, are there

Speaker: 00:14:50

certain things that they need to have in place like with their business or their

Speaker: 00:14:54

brand before they actually do go and pitch?

Speaker: 00:14:57

Yes, I would definitely say first and foremost, you need to,

Speaker: 00:15:01

um, you need to know your, why, why did you even

Speaker: 00:15:05

start your business? You know, what's the mission? Like, who are you serving?

Speaker: 00:15:09

So therefore, when you start on this journey, you know, who you're talking to, you

Speaker: 00:15:12

know, who you're looking to, to attract, and then also

Speaker: 00:15:16

just on the foundation level is, you know, do you have a website

Speaker: 00:15:20

some people say, well, I don't have X amount of dollars, you know, for this,

Speaker: 00:15:24

or I'm still thinking about just the whole layout of my

Speaker: 00:15:28

website. Okay. That's fine. But do you have a landing page

Speaker: 00:15:31

somewhere that you can drive people? That is not your social media.

Speaker: 00:15:36

Because it's something that you don't own. This may be, you may be at a

Speaker: 00:15:39

networking event. This is a one time you're so excited, you're talking to X amount

Speaker: 00:15:43

of people and they go look you up on IG and IG is down,

Speaker: 00:15:47

but what's not going to be down is uh, it's going to be

Speaker: 00:15:51

your website or this link That you provide to them with your landing

Speaker: 00:15:54

page. Um, I love to tell people I was in

Speaker: 00:15:57

transition of where I really was thinking about what is

Speaker: 00:16:01

our website going to look like? And so I said, well. As you're figuring this

Speaker: 00:16:05

out Candace, you still need a house for your information.

Speaker: 00:16:09

And I would say for almost like a good year and a half, maybe two

Speaker: 00:16:12

years, I operated off a landing page. had

Speaker: 00:16:15

buttons that people could click and would take them to booking their

Speaker: 00:16:18

consultation. I had everything, you know, like laid out of who CMPR

Speaker: 00:16:22

was, who we serve and, you know, click here and open up until,

Speaker: 00:16:26

you know, where our services were. So there are ways around it. And so

Speaker: 00:16:30

I think people don't think about. You need to

Speaker: 00:16:33

have, uh, what do people, um, social real estate,

Speaker: 00:16:38

It's important to have that because you created this business or even it's a

Speaker: 00:16:41

personal brand that you are building and people need to

Speaker: 00:16:45

know where to find you. So it's like, you have to do something, you know,

Speaker: 00:16:49

a lot of people like, I don't have the money to do this. I don't

Speaker: 00:16:52

have the money, uh, mailer light. I think

Speaker: 00:16:55

constant contact, maybe MailChimp by now, you can

Speaker: 00:16:59

create a landing page. Um, if there's

Speaker: 00:17:03

somewhere else that's free that you can create your own website and then what you

Speaker: 00:17:07

do guys, because you're like, well, I don't want people to click on this link

Speaker: 00:17:10

because it doesn't, you can then take it to bit. ly and

Speaker: 00:17:13

then you can customize that link. So it would say bit.

Speaker: 00:17:17

ly slash, uh, CNPR. Right. Work

Speaker: 00:17:21

with CNPR. And so that is literally what you would put on your business cards.

Speaker: 00:17:25

That's what you're gonna, you know, post everywhere else. And once they click it,

Speaker: 00:17:28

yes, you know, they'll open up and they'll see like the URL. But you can

Speaker: 00:17:32

customize it. So there's a lot of different ways, but people need

Speaker: 00:17:35

to, before they're, Going on this journey is

Speaker: 00:17:39

number one, know your why, what is your mission? Why are you doing this? Why

Speaker: 00:17:42

are you now in a space of wanting to tell your story and understanding the

Speaker: 00:17:46

importance of having social real estate? are people going

Speaker: 00:17:50

to find you? How are they going to learn more about you? And that's why

Speaker: 00:17:53

I definitely do believe anyone that has a business or a personal

Speaker: 00:17:56

brand, you need to have, um, a digital footprint. You need to

Speaker: 00:18:00

be on social media. That was

Speaker: 00:18:04

literally the next thing I was going to ask you. Did you feel like, um,

Speaker: 00:18:08

People needed to have a social media presence if they're going to pitch the PR

Speaker: 00:18:12

and you answer that question, because there's such a controversy right

Speaker: 00:18:15

now about not wanting to be on social media and it being draining and all

Speaker: 00:18:19

these things. So, when it comes to the social media piece,.

Speaker: 00:18:23

What is the, like the, the bare

Speaker: 00:18:27

minimum that somebody should have with their social media for it to

Speaker: 00:18:30

be attractive to someone they're pitching to? So I

Speaker: 00:18:34

will say this, you definitely need to be on there, I won't say that you

Speaker: 00:18:40

always need to be actively posting. If you have at least

Speaker: 00:18:43

like, 12 posts on there. You have enough of

Speaker: 00:18:47

where someone can go because some people are like I absolutely loathe

Speaker: 00:18:51

social media. This is not my thing. at least that there is somewhere

Speaker: 00:18:54

that someone can find you on social media, I would say. Of course,

Speaker: 00:18:58

I am going to be the one that's going to say you need to be

Speaker: 00:19:01

active on there. Um, but I understand for just some people, it is just

Speaker: 00:19:04

Not their thing. And they also may not be in position of say

Speaker: 00:19:08

hiring somebody who could take that, you know, load off of them.

Speaker: 00:19:12

So I would say the bear, um, I would say like

Speaker: 00:19:16

twice a week of posting like the bare minimum.

Speaker: 00:19:20

But of course, if you can do five, some people say they've started to see

Speaker: 00:19:24

a change when they are posting seven days a week,

Speaker: 00:19:27

twice a day. You may say, absolutely not. Like that's

Speaker: 00:19:31

insane. But for some people, that's how they've seen, like, I went

Speaker: 00:19:35

from 3000 followers to 10, 000. Well, someone may say,

Speaker: 00:19:39

Oh, well, that's great. Yeah. But you have to take into

Speaker: 00:19:42

consideration what, what they did to get to? this, you know, result.

Speaker: 00:19:46

So I would say minimum is, you know, twice, twice a

Speaker: 00:19:50

week. Okay, that's helpful. So now the person they

Speaker: 00:19:54

have, they know their why, they have their story, they have

Speaker: 00:19:57

a website or at least a landing page, they have some type of social media

Speaker: 00:20:01

presence. So now, what would be the proper

Speaker: 00:20:04

way for them to actually start pitching to these media outlets?

Speaker: 00:20:09

Yes. So I would say, um, depending upon,

Speaker: 00:20:12

of course, you know, your, your business, let's just. I don't know. Let's

Speaker: 00:20:16

say, um, the skincare business. Let's say it's the skincare business,

Speaker: 00:20:20

right? And, you have your why of why you

Speaker: 00:20:24

started. Obviously, you started your skincare business because there was a problem.

Speaker: 00:20:28

And you felt that, you know, I keep on looking for

Speaker: 00:20:31

XYZ. And, okay, we had a former client, that good, good Shea.

Speaker: 00:20:35

She, um, with eczema. And it just

Speaker: 00:20:39

so happened the products that she was looking for. It just did not work

Speaker: 00:20:43

and she is from Ghana. So she said, well,

Speaker: 00:20:47

let me pull the resources from my country. Uh, the shea butter,

Speaker: 00:20:51

like the pure, like 100 percent shea butter. And that's

Speaker: 00:20:54

how her business was started. That was created because there was a

Speaker: 00:20:58

problem. She wanted to, you know, help her skin

Speaker: 00:21:01

condition. She couldn't find anything that worked for her. And so

Speaker: 00:21:05

she said, well, then I'm just going to, you know, create it.

Speaker: 00:21:10

so I'll give you, you know, that, that example, and I'm

Speaker: 00:21:13

having pregnancy brain. Um, I just

Speaker: 00:21:17

got I see that in your face. my

Speaker: 00:21:22

It's okay. Uh, what's the proper way to pitch Thank you.

Speaker: 00:21:26

Okay. So that's what I was telling you. I was trying to lay it out.

Speaker: 00:21:29

because the proper way to pitch is she knows her why like, she

Speaker: 00:21:33

started, it came from, a personal reason, right? It was an issue and this is

Speaker: 00:21:37

my solution. So now she feels like. you

Speaker: 00:21:40

know, this worked for me. And then I let, some people try it out.

Speaker: 00:21:44

You know, people have been sending me testimonials like this really works.

Speaker: 00:21:48

And then that's when she may say, okay, I want

Speaker: 00:21:52

to be featured, I don't know, in Refinery29

Speaker: 00:21:55

or Cosmopolitan, Women's Health Magazine, right?

Speaker: 00:21:59

Um, even when it comes to trade publications that talk about,

Speaker: 00:22:03

skin conditions, that could be an option too. So I think just depending

Speaker: 00:22:06

upon your business is, where's my audience? And also,

Speaker: 00:22:10

who's the audience that I'm looking? attract now

Speaker: 00:22:14

with trade publications. If she's saying that this product is so good

Speaker: 00:22:18

that I would love to connect with, um, dermatologists

Speaker: 00:22:21

because maybe they will bring my shea butters and oils into their

Speaker: 00:22:25

business. Right. Then definitely. Don't forget those

Speaker: 00:22:28

trade publications because those are the people are going to be reading those because it's

Speaker: 00:22:32

very specific to their industry. If she's like, I want

Speaker: 00:22:36

to reach the, woman of color, let's say, from ages, you

Speaker: 00:22:40

know, 25 to 45, then maybe that's essence.

Speaker: 00:22:43

And so she's looking up, essence and the beauty segments

Speaker: 00:22:47

that they have on the website, or she's actually going to the grocery

Speaker: 00:22:51

store and looking at Essence in their, their beauty

Speaker: 00:22:54

section and seeing who wrote those articles

Speaker: 00:22:58

and then getting on LinkedIn or seeing if she puts it in

Speaker: 00:23:01

Google and see if you can find their, you know, their DM. Some

Speaker: 00:23:05

people, you guys, and even on Twitter, they actually will give you their email

Speaker: 00:23:09

address. just have to do the research, right? A lot of the times it's

Speaker: 00:23:12

there, especially on the digital side of it. Sometimes it's to the

Speaker: 00:23:17

left hand side of your screen. If you hover over someone's name, it says,

Speaker: 00:23:21

you know, written by Candace Nicole, over, you know, the name.

Speaker: 00:23:25

And then sometimes if the email is there, it'll show on the left lower side

Speaker: 00:23:28

of your screen. Just remember what it is. And there you go. You have your,

Speaker: 00:23:32

your contact. Because how you pitch

Speaker: 00:23:35

yourself is you want to make sure you're pitching the right person. that's why I

Speaker: 00:23:39

was saying this is skincare. So therefore she knows that she needs to

Speaker: 00:23:43

find like a beauty editor, a beauty journalist, so then she can

Speaker: 00:23:46

pitch. And then of course, you know, be able to craft your

Speaker: 00:23:50

story. I would definitely encourage people to

Speaker: 00:23:54

read several articles that this person has contributed to this

Speaker: 00:23:57

publication and says, okay, this sounds about right. And

Speaker: 00:24:01

even with her situation, because the back, the background story is

Speaker: 00:24:04

eczema getting on essence and typing an eczema.

Speaker: 00:24:09

It's going to bring up everything. And so she may say like,

Speaker: 00:24:13

actually, they haven't talked about this in two years. So this is a

Speaker: 00:24:16

definitely a good time. And maybe you should, the eczema may.

Speaker: 00:24:21

activate a lot in the winter months, this would be

Speaker: 00:24:25

definitely the time to start that conversation of how to

Speaker: 00:24:29

prepare your, your skin, especially if you're dealing with eczema,

Speaker: 00:24:32

because it may react in the winter time right now is

Speaker: 00:24:36

starting that conversation. So what I'm basically

Speaker: 00:24:39

saying is you have to do your research. So think about

Speaker: 00:24:43

just because you come across a contact at the Washington post,

Speaker: 00:24:47

They may handle the finance at the Washington Post. The email

Speaker: 00:24:51

addresses are all laid out the same, you guys, right? just like different

Speaker: 00:24:55

names. So if you come across Sarah Smith, Google Sarah

Speaker: 00:24:58

Smith on LinkedIn, or just on Google, you know, at the Washington Post

Speaker: 00:25:02

and see if it's the finance person, don't email them.

Speaker: 00:25:06

Please don't just because they work there does not mean they're going to forward you

Speaker: 00:25:10

over to this person over here. Okay. Um,

Speaker: 00:25:13

so you just have to do, you know, the research at the end of the

Speaker: 00:25:16

day of how to fit yourself. No, that's, that's good

Speaker: 00:25:20

feedback now. So when you were talking, it made me think of something I saw

Speaker: 00:25:23

on threads and you can, you can choose not to answer if you don't want

Speaker: 00:25:26

to, but I saw someone post like the

Speaker: 00:25:29

contact information of.

Speaker: 00:25:33

People at these different companies. It was like a list of like

Speaker: 00:25:36

50 or something like that, and they just put it out there and

Speaker: 00:25:40

they're in the comments. There was, you know, some banter about whether they should

Speaker: 00:25:44

have done this or should not have done this. So, as a

Speaker: 00:25:47

PR professional, what's your take on that?

Speaker: 00:25:51

People just sharing context on social media like that.

Speaker: 00:25:55

yeah, I'm definitely against it. I think it's, it's, it's very

Speaker: 00:25:59

unprofessional. Um, and especially when

Speaker: 00:26:03

it is. Personal emails, like it has

Speaker: 00:26:06

the person's name, like Tiffany at Core Water, you know what I

Speaker: 00:26:10

mean? Like, y'all don't email that. I don't even know if that exists.

Speaker: 00:26:14

Okay. Don't, to be like, Oh my goodness. I love Core Water.

Speaker: 00:26:17

Uh, Do not. I don't know if there's a Tiffany that works or anything of

Speaker: 00:26:21

the sort. I don't even know what their URL is, but anyhow, their domain is

Speaker: 00:26:25

so. Especially when it's that, and you probably saw the same

Speaker: 00:26:28

thread that, um, my PR girlfriend, Reagan, saw

Speaker: 00:26:32

she brought this up to me. We were just talking about this yesterday,

Speaker: 00:26:35

yesterday, um, because she,

Speaker: 00:26:39

algorithm is different on threads, you know, everyone. Right. So.

Speaker: 00:26:43

Majority of mine, I feel because I started talking about more podcasts on

Speaker: 00:26:47

there is a lot of podcast people, but now it's starting to be a mix

Speaker: 00:26:50

of like journalists and like PR people. Um, but on

Speaker: 00:26:54

hers, she sees a lot of PR stuff first, actually, right?

Speaker: 00:26:58

And she was saying, she says, man, I need to start doing some lives

Speaker: 00:27:02

because. this misconception of PR on threads is

Speaker: 00:27:05

crazy and she says and people are selling these lists I'm like

Speaker: 00:27:09

what and she's like, yeah, and I'm like, it's like illegal

Speaker: 00:27:13

Like if I was to find my name on this list or hear that my

Speaker: 00:27:16

name was on this list. I would be very

Speaker: 00:27:20

heated um I am against that

Speaker: 00:27:24

1000 percent and I want to encourage you guys

Speaker: 00:27:27

is Is You can find this information

Speaker: 00:27:31

out by just doing the research now. If you still want to

Speaker: 00:27:34

say, and I don't know how much money they're selling these lists for, or it

Speaker: 00:27:37

sounds like they just posted it out there, you know, for free. But if you

Speaker: 00:27:40

come across anyone that's selling a list, if you still want to do it, you

Speaker: 00:27:44

know, that's totally up to you. But here's the thing. I

Speaker: 00:27:48

encourage you to question yourself about how serious you

Speaker: 00:27:51

are. your business or about your personal brand that you're

Speaker: 00:27:55

just always looking for this easy way out y'all. I'm just being so

Speaker: 00:27:59

transparent right now. yourself to say, you know what,

Speaker: 00:28:03

I'm not going to purchase that list for 47. You

Speaker: 00:28:06

know, yeah, it's under 50. That's you say, that's nothing. Yeah. Okay.

Speaker: 00:28:11

But I challenge you if you're looking for someone at women's health magazine,

Speaker: 00:28:14

men's health, the today show, whatever it may be that you challenge

Speaker: 00:28:18

yourself to find them yourself. There's so

Speaker: 00:28:22

much, um, in you finding that out.

Speaker: 00:28:26

I'll even tell you, if you're looking to be on, you know, local news or

Speaker: 00:28:29

even national news, the person that you are looking for is the producer.

Speaker: 00:28:34

Sometimes, you know, on Twitter, the, um, the anchors, they

Speaker: 00:28:38

have their email address, um, there as well. You can reach out to them, but

Speaker: 00:28:41

nine, nine times out of 10, if they get your email and they

Speaker: 00:28:45

are, they liked the story, they're going to send it to their producer. So it's

Speaker: 00:28:48

really the producer that you guys need to need to find.

Speaker: 00:28:53

again, I'm just, I'm against it. Call me old school. but that's

Speaker: 00:28:56

how I found my contacts. Even before all these databases popped up and

Speaker: 00:29:00

everything. And before you could like schedule emails to go out at

Speaker: 00:29:04

a certain time, I was getting up at like 4:30 four o'clock in the

Speaker: 00:29:07

morning, calling the assignment desk because the morning producer

Speaker: 00:29:11

is going to be there at that time because I want to get my client

Speaker: 00:29:14

on the morning news. so I need that, I need that email address. So I

Speaker: 00:29:18

need to, I need to call the assignment desk. Because they're, they're

Speaker: 00:29:22

going to be on site. You see what I'm saying, you guys. So I encourage

Speaker: 00:29:25

you to do the work. That's why I'm such an advocate actually

Speaker: 00:29:29

going into, um, into this. Another kind of like subject is, this

Speaker: 00:29:33

is why I always speak about learn before you hire.

Speaker: 00:29:37

Don't just always look out, you know, the easy way of, I'm just going to

Speaker: 00:29:40

buy this and I'm just going to hire this person to do that. And I'm

Speaker: 00:29:42

just, what if this list doesn't work anymore?

Speaker: 00:29:46

These are old email addresses or whatever, or. if

Speaker: 00:29:50

they're just putting it out there for free. I don't know,

Speaker: 00:29:53

whatever happens to that, this person is like, well, where did you get my email

Speaker: 00:29:56

from? What are you going to say? Threads?

Speaker: 00:30:00

Okay. Well, I'm going to block you now. You know, I mean, it's just on,

Speaker: 00:30:04

these are certain things to ask yourself, you know, you guys. So

Speaker: 00:30:08

yeah, I'm against it. Um, do the work. Do the

Speaker: 00:30:12

work. And even you just telling that story about how you used to wake up

Speaker: 00:30:15

early to make that phone call. Like, I think social media has made us

Speaker: 00:30:19

want the easy way for everything in business. And it's like,

Speaker: 00:30:22

before social media, there was so much work,

Speaker: 00:30:26

not in like a draining way, but you had to do some work to get.

Speaker: 00:30:30

Some headway in your business. And it's like, that has just totally been

Speaker: 00:30:33

taken away from social media. So I'm glad that you mentioned that because

Speaker: 00:30:37

that kind of stuff is still works and it does pay off. Um,

Speaker: 00:30:41

now I did want to ask, so if this person pitches, they send their picture

Speaker: 00:30:44

or whatever, and they don't hear back, is there like a cadence where

Speaker: 00:30:48

they should follow up or what does that look like? So,

Speaker: 00:30:52

um, I do like three follow ups and here's the

Speaker: 00:30:55

thing. Just think that this journalist or even the producer

Speaker: 00:30:59

they are getting I'll say this. This was maybe about

Speaker: 00:31:03

two or three years ago. was speaking to a journalist and she said

Speaker: 00:31:07

that on average she receives about like 75 to

Speaker: 00:31:10

100 emails a day people pitching her for stories,

Speaker: 00:31:14

right? It's not like you send your pitch

Speaker: 00:31:18

out on a Monday and if they don't respond

Speaker: 00:31:22

by Monday evening, you're like, hi, so and so, I just wanted to follow up.

Speaker: 00:31:27

You know, they just may not have gotten to it. And so you need to

Speaker: 00:31:30

factor that in as well as, uh, the follow up time.

Speaker: 00:31:35

so if you send it out on Monday, I would say maybe like

Speaker: 00:31:39

Wednesday or Thursday is, you know, uplift, you know,

Speaker: 00:31:42

that email for them. And then of course the following week,

Speaker: 00:31:46

maybe the next like Wednesday or Thursday, and if you don't hear from them,

Speaker: 00:31:50

that's fine. Here's the thing. Don't take it personal. They

Speaker: 00:31:54

still may have not gotten to your email. actually still may

Speaker: 00:31:58

have read your email and archived it because maybe

Speaker: 00:32:01

in 30 days they're going to reach out to you

Speaker: 00:32:04

because this is going to be great for this story. They may have

Speaker: 00:32:08

opened the email. just forgot it may be in their

Speaker: 00:32:12

spam so they won't find it until x amount of time frame

Speaker: 00:32:15

anyways It's so many different things of

Speaker: 00:32:19

Where don't let the the first thing that you think about

Speaker: 00:32:22

is They're not interested You know, my story brings no

Speaker: 00:32:26

value right now. Some of them, it would be nice if

Speaker: 00:32:30

they opened it up, happen to open it up and say, okay, thanks. This is

Speaker: 00:32:33

a great story, but this is just not a good fit at this time. Takes

Speaker: 00:32:36

you seconds, right? To do that. It would be great if they do that, but

Speaker: 00:32:40

of course try to get into their their mind. They

Speaker: 00:32:43

have a ton of emails. And so some of them actually will open up your

Speaker: 00:32:46

email and never respond. You know, and that's

Speaker: 00:32:50

just, and that's just what it is, right? There's no guarantee.

Speaker: 00:32:54

You can't force anyone to open up your email, let alone them respond to your

Speaker: 00:32:57

email. Um, you just have to, um,

Speaker: 00:33:01

Keep on the journey, you know, like believe

Speaker: 00:33:05

in yourself. I will say this. If you've emailed

Speaker: 00:33:08

maybe like 50 people, outlets, and you haven't

Speaker: 00:33:12

heard from anyone, then maybe you do need to go back,

Speaker: 00:33:16

maybe look for someone to consult with that it's NPR and say,

Speaker: 00:33:20

Hey, can you at least, you know, review my, my media pitch, or

Speaker: 00:33:23

maybe. You'll have other research that you can tap into where you

Speaker: 00:33:27

tweak, you know, your story there, there may be a reason with that. If you

Speaker: 00:33:30

haven't heard back from anyone and it's been like? 50 emails that you sent

Speaker: 00:33:34

out. That's super insightful. And I know as a publicist,

Speaker: 00:33:38

you do this for your clients. Do you also offer

Speaker: 00:33:41

like teaching, um, how to pitch? So someone can do this

Speaker: 00:33:45

themselves. Tell us more about that. Yes. So, and I'm, I'm going to be

Speaker: 00:33:49

bringing back some of those things. Um, as well, because I used to

Speaker: 00:33:53

teach on this all the time, uh, title is one of our services ready set

Speaker: 00:33:57

pitch, but the webinar was ready set pitch of where I actually told,

Speaker: 00:34:01

showed people how to, how to pitch themselves and people have

Speaker: 00:34:04

had, you know, great, great success. So I would say if

Speaker: 00:34:08

anyone is interested in that now, you're like.

Speaker: 00:34:12

this is great, but I do not have the capacity or whatever. Just

Speaker: 00:34:15

send me a DM, can schedule a time to talk on, IG

Speaker: 00:34:19

at Candace Nicole PR. but really what that is about

Speaker: 00:34:23

is I'm teaching you how to

Speaker: 00:34:27

formulate your media pitch. thinking about the different angles to

Speaker: 00:34:30

suggest to them. and it's because what you don't want to do is have a

Speaker: 00:34:34

great story, but then you don't give them. prompts of

Speaker: 00:34:37

like, this is my idea for a segment. It's like, you're, you're wanting

Speaker: 00:34:41

them to do all the work. This is a great story. And now I have

Speaker: 00:34:44

to figure out how I'm going to, you know, present this on the air or

Speaker: 00:34:46

whatever, already have some, some ideas in place, even how to

Speaker: 00:34:50

find, media contacts, um,

Speaker: 00:34:54

different platforms that you can join of where leads will come to you.

Speaker: 00:34:59

you just tell them what you want to hear about, or you upload yourself as

Speaker: 00:35:02

a source on this website, Quoted is one of them, it's Q

Speaker: 00:35:06

W O T E D, you actually upload yourself as a

Speaker: 00:35:09

source, and you say, I'm a, I'm a business owner,

Speaker: 00:35:13

or if that's not the case, you know, um, I'm an expert in,

Speaker: 00:35:18

and civil engineering, software creation, or whatever that may be, if

Speaker: 00:35:22

you're a woman, Put that there. Um, if you're a

Speaker: 00:35:25

founder of something, if you happen to be, you put that there. So therefore,

Speaker: 00:35:29

if someone at us, weekly is looking to speak to,

Speaker: 00:35:33

uh, someone who's an expert in civil engineering,

Speaker: 00:35:37

query will end up in your inbox. Because you

Speaker: 00:35:41

have put that hashtag that you are an

Speaker: 00:35:45

expert in civil engineering. Now, it may be a question that you can't

Speaker: 00:35:48

like answer or whatever, or maybe something for you. And then you can submit

Speaker: 00:35:52

yourself and you may be able to be quoted in us weekly. Um, so I

Speaker: 00:35:55

break down like free things, cause that's always a big thing for people who

Speaker: 00:36:00

are looking to learn how to pitch themselves

Speaker: 00:36:03

is Well, how do I get, you know, these queries, these

Speaker: 00:36:07

leads that everyone is talking about? So it is a lot of

Speaker: 00:36:10

great, great leads out there. Wow.

Speaker: 00:36:14

That's, that's good to know. And um, we'll put information

Speaker: 00:36:18

for those webinars that you're going to do in the show description and all those

Speaker: 00:36:21

things, but you've really given us a lot of great information for how

Speaker: 00:36:25

to pitch yourself. I'm like over here in trees, like, Ooh, maybe I need to

Speaker: 00:36:29

look into this for 2025 for myself. So

Speaker: 00:36:33

if you have any final tips that you want to wrap up with, you can

Speaker: 00:36:36

do that. If not, we can segue into our quick, rapid

Speaker: 00:36:40

fire questions. I would say no matter what,

Speaker: 00:36:44

always remain a student, um, in your life, in your

Speaker: 00:36:48

personal life, in your professional life. We do not know everything. I'm

Speaker: 00:36:51

always learning something new. about myself, but then

Speaker: 00:36:55

also just within my career. a lot of people like, I

Speaker: 00:36:59

don't need to know anything else. I don't, I don't need to take another webinar.

Speaker: 00:37:02

I don't need another certificate. And I'm like, the lies you tell,

Speaker: 00:37:06

um, because everything is evolving. I mean,

Speaker: 00:37:10

AI, there are still people who are against AI. And I'm

Speaker: 00:37:13

just like, you really need to like, Get,

Speaker: 00:37:18

in, in sync with, with everything.

Speaker: 00:37:21

Um, because they're starting to talk about it in spaces where you

Speaker: 00:37:25

would never think about, right? And here's the thing, you guys

Speaker: 00:37:29

look at it, look at AI as it's, it's, it's a tool, you know, it's

Speaker: 00:37:32

something that you can use. Like if you have a You know, a brain fart.

Speaker: 00:37:36

If you are just stuck, there is now a tool that you can

Speaker: 00:37:39

use that can kind of get things moving and you can tweak it your

Speaker: 00:37:43

own self, but I've utilized it before. And I'm like, Oh, thank

Speaker: 00:37:47

goodness. Because I just could not think any more after eight

Speaker: 00:37:51

hours of thinking of how to respond to this email a certain way.

Speaker: 00:37:54

Right. And I'm like, uh, please create an email where I am

Speaker: 00:37:58

declining, blah, blah, blah, blah. And if the subject is about,

Speaker: 00:38:02

and I'm like, okay, there you go. Copy and paste, boom.

Speaker: 00:38:06

It's, it's a tool, you know, so

Speaker: 00:38:08

yeah.

Speaker: 00:38:12

it's so helpful. Like you said, it's a tool though. It's like, let it be

Speaker: 00:38:15

your assistant. So, um, definitely we'll

Speaker: 00:38:19

put all of your contact information so people can connect with you in the show

Speaker: 00:38:23

description. So to wrap up, let's just do a quick rapid fire

Speaker: 00:38:28

this or that. Um, so or

Speaker: 00:38:31

Tea. Tea. Oh,

Speaker: 00:38:35

really? Everybody always says coffee. What's your favorite

Speaker: 00:38:39

kind of tea?

Speaker: 00:38:43

I would say green, yeah, green tea

Speaker: 00:38:46

and, um, green tea, like by itself, like nothing is in

Speaker: 00:38:50

there, Yeah.

Speaker: 00:38:54

morning person or night owl. uh,

Speaker: 00:38:58

night owl. I need to be working on, uh, my early

Speaker: 00:39:01

person's out, but I am a night owl. Yes, same

Speaker: 00:39:05

here. Um, okay, last one because I know you have connections in both areas,

Speaker: 00:39:09

DMV or Queen City?

Speaker: 00:39:18

Now see, this is, this is

Speaker: 00:39:21

challenging because there's no place

Speaker: 00:39:24

like home.

Speaker: 00:39:29

Oh man, can I play the fifth? Um, so,

Speaker: 00:39:34

uh, okay, okay I'm gonna, I'm gonna,

Speaker: 00:39:38

I'm gonna say this. Of where I am right now in this season,

Speaker: 00:39:42

it is Charlotte. I have the queen city. I

Speaker: 00:39:45

have always described this city as, um, I've had a

Speaker: 00:39:49

love affair with it because I've seen so much

Speaker: 00:39:53

growth with the business here with myself

Speaker: 00:39:56

personally. Um, and even

Speaker: 00:40:00

before getting married and, you know, now I'm expecting, I saw

Speaker: 00:40:03

so much change, you know, in, in myself,

Speaker: 00:40:06

um, the DMV, like I said, it's home. There's, there's no comparison. It's,

Speaker: 00:40:11

you know, You're on, what is it, like Constitution Avenue

Speaker: 00:40:15

Independence, and you're just like, oh, it's just so nice. And I could just get

Speaker: 00:40:19

out and walk around and go to the museums for free. Um,

Speaker: 00:40:23

it doesn't exist anywhere else. I remember I'm like, what do you mean I have

Speaker: 00:40:26

to pay to get into this museum? It's free back home. Yeah, it's the nation's

Speaker: 00:40:30

capital. That's why it is, uh, you guys. But I didn't realize you had to

Speaker: 00:40:33

pay to get into, and this is adult age. I never realized you had to,

Speaker: 00:40:36

like, pay to get into other museums. I thought it was like

Speaker: 00:40:40

free. Um, but as of right now, definitely it would be the

Speaker: 00:40:44

Queen City. And it's just because of all the, the

Speaker: 00:40:48

new things that have been blooming, you know, in

Speaker: 00:40:51

my, in my life. And it's still, it's a great city

Speaker: 00:40:55

to be in. Honestly, it really is. And I think definitely to, to

Speaker: 00:40:59

raise, raise the family. Yes, I,

Speaker: 00:41:03

so I'm in the DMV now. I'm originally from Philly. Living in

Speaker: 00:41:06

DMV now, but I was in the Carolinas, like

Speaker: 00:41:10

right on the border between, between them when I was pregnant with my daughter,

Speaker: 00:41:15

fell in love with it down there. So after my husband retires, he has like

Speaker: 00:41:19

two more years in the military. We're going to head back down that way. Like

Speaker: 00:41:22

in the next five years, cause it's just, I don't know. It's just something about

Speaker: 00:41:25

down there. I'm like, It's so peaceful and it's

Speaker: 00:41:29

blooming as well. It's like city and suburbs. So

Speaker: 00:41:32

I totally get it. Yep. But, um, Enjoy this

Speaker: 00:41:36

conversation. I'm going to be thinking about how I'm going to pitch myself to the

Speaker: 00:41:39

media soon. and like I said before, we're going to put all of your

Speaker: 00:41:43

information in the show description. thank you for all of the information that you

Speaker: 00:41:47

share with us, your perspective, your 17 plus

Speaker: 00:41:50

years. of experience. I know people

Speaker: 00:41:53

definitely benefit from it and we will see you

Speaker: 00:41:57

guys in the next episode. Thank you. Thank you for

Speaker: 00:42:00

listening to the Mom CEO Suite Podcast. If you enjoyed

Speaker: 00:42:04

this episode, can you do us a favor? Leave a review on

Speaker: 00:42:07

iTunes and share with other moms in business like you.

Speaker: 00:42:11

Help us spread our message and empower others who are at this intersection

Speaker: 00:42:15

of motherhood and entrepreneurship.