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because so many of us, we get this like shiny object syndrome and think like,

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I'm going to do all the things and then we do all the things for

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like five minutes. And then we're like, oh, that didn't work. And I don't have

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time to do it anymore. And like, nevermind, nothing works. Well, that's not true.

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We just didn't give it time and we weren't consistent enough. So I love.

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Leveraging a nine bridge so that you can get your time back to

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do some of those other things to figure out which

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strategies actually work for you and your business. You are now

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tuned in to the mom CEO suite podcast. I'm your

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host, Felicia, wife, mom, and entrepreneur.

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In this podcast, I'll be sharing my mompreneur journey along with

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strategies that will help you build your online business operations

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in a sustainable way. The goal is to help you build a business that

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fits into your lifestyle as a mom who values putting family

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first. We will also hear the experiences and expertise

Speaker: 00:00:54

of other moms with service based businesses. You'll get a peek into

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our journeys so you'll know that you aren't alone.

Speaker: 00:01:01

Motherhood gets hard. Entrepreneurship gets hard. But

Speaker: 00:01:05

together we can do hard things.

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Welcome to the suite.

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So, hey friends, welcome to another episode. Thank you so much for being here. I

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am excited to have a guest with us today. Um, Ruthie

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Starrett, she is the founder and the CEO of the consistency

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corner, a holistic marketing agency, supporting

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service based brands with 20 years of sales,

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retail, and marketing experience. Ruthie drives revenue growth

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with practical strategies and cutting edge

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content. Here's an example, a midsize retail

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brand. She led grew from 20 million to over

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100 million in revenue. So while business

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leaders are busy focusing on scaling, the

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consistency corner is the CMO partnership that brings

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coherence and efficiency in branding, marketing,

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and content creation. This is going to be so

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good. Hey, Ruthie, welcome to the suite. How are you?

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Hello. Thank you so much for having me. I'm excited for our conversation

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today. Yes, me too. We have lots to talk about. So before we hop

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right in though, just tell us a little bit more about yourself and really how

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you landed at this intersection of motherhood and entrepreneurship.

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I I love that question. So I am

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a. Current Florida resident originally from Indiana. So

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Midwest roots didn't like winter moved to Florida. Um,

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when I had my son eight years ago, he's eight now, I

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felt this like intense calling to do

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something to help working moms. This was like the height

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of the Pinterest mom era. And I remember thinking

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like, they all stay at home. Well,

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what about those of us who work like what are working moms doing? How are

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they figuring this out? And I was like, I don't know, but I'm going to

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figure it out. I'm going to figure out how to help working moms. And at

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the time I was working in retail, corporate retail marketing,

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and didn't really know what my calling was calling me to do. I

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just knew I wanted to help working moms. Now, fast forward, my

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son is now in kindergarten. really struggling in kindergarten and we

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had to change schools. And when we had to change schools,

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we lost our aftercare program. And so I had to go to my boss and

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say, Hey, um, I have to leave every day at two o'clock.

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And if that's not okay, well then, like I don't work here anymore.

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And that's exactly what happened. Six weeks later I resigned and

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knew in the moment that I sent my letter of resignation,

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that this whole hurdle we were going through with my

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son was sent here to get me to leave. So that

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I could actually start my business and do something to help

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working moms, because I was meant to start an agency to help

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other women continue to have the opportunity to work in their

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zone of genius with the flexibility to actually take care of themselves

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and their families. And that's also what we strive to do for our clients

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is to help our clients take Off some of the marketing hats, get

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marketing off their to do list because most business owners

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actually started their business to help people or serve

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people or for something other than doing

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marketing. And so we are here to take that hat off for them

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and give them their time back so that they can do that, doing what they

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love, what lights them up, um, or spending more time

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for their families or even taking care of themselves. actually

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love that. Um, so many things in the story. I think people can relate

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to the fact that it was a journey when you started it out. You're like,

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I want to help working moms, but not really sure what that was going to

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look like. I think so many of us, we start out like that. We have

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an idea. We have a passion for something, but we don't really know how

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to do or what we're going to do. Right. And now you have this

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agency. And so that's just a testament of sticking to it

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and just kind of working through all of the kinks, testing things out until you

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really land on your sweet spot. Right. and then it's also just

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interesting. I talked about this in past episodes about just how though. The work

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environment is not friendly to mothers. And

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that really kind of puts you in a position where you, you know, good for

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you, you were able to start your business, but sometimes for other people, it's a

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little bit challenging. but that is something that is a huge, huge

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issue, for women, for mothers, just this whole

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trying to work. and raise your Children, and we want to help

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to be able to make that intersection, easier, easier,

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right? Yeah, for sure. I mean, and even though I, you know, marketing is

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what I do, that's the niche that I'm in. I'm so passionate about

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number one as like a woman entrepreneur. showing

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the behind the scenes in the real life of being a mom, being a business

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owner, because I don't know anybody else, but my corporate background, every

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man that I ever worked for, every CEO I ever worked for was a man

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and CEO as a man looks different

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than CEO as a woman. And so I think as women, it's so important that

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we show each other How we're doing it, what's happening behind

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the scenes, the, the real amongst the highlight

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reel. And so I'm really passionate about that

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along with, like I said, giving other women that

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opportunity because you're right. Not everybody has the opportunity

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to start a business. I was so fortunate enough that I had a spouse that

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had a, strong enough income that could say, Hey, we'll be okay for

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a little while while you figure this out. And that he, you know, trusted in

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me enough to, to, to take the leap with me. But I know everybody doesn't

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have that. And so entrepreneurship isn't for everyone,

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but I think as a mom being able to do

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work that you love and being able to take care of your family

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should be for everyone. I love that. It should be for everyone.

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Um, so let's dig a little bit deeper. Let's talk about some marketing. I

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think, man, in the online space, when we talk about marketing, I

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think, you know, Now people just instantly think

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Instagram, right? But there's more to marketing, of course,

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and we can talk about that. But I think

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Instagram also comes with this, experience of getting

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burned out. Or just being a lot to handle, not

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being able to keep up. And I have just heard lots of conversations

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where, you know, especially moms, they're burnt out where they're over Instagram.

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Right. but it does have its high points, right?

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Instagram can be good for marketing. How can

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entrepreneurs, especially those who are moms, how can they

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maintain their visibility? Without being on Instagram

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all the time. Yeah. Well, first, let me share a little story

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back when I was in corporate, I was actually managing social media

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profiles for 16 different profiles. Um,

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I had my own little side hustle that I was trying to figure out on,

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you know, and I had my Instagram, but then like for the company I worked

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for, I'm managing 16 different social media profiles. So I'm spending a lot of time

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on the platform. And one day I'm scrolling, scrolling, scrolling, scrolling,

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scrolling,

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Realize 45 minutes has gone by and that amount of

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time that I just spent scrolling added zero value to my

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life. So it was like, what am I even doing here? Why am I

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spending all of this time on this thing? But I realized like working in

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marketing, I can't just. Give up on Instagram. I can't just throw in the towel

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because like 3 billion people are on Instagram and

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and in 2024 if we get

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recommended a product, a service, what do we do? We go look it up on

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the internet and so it's important to have a presence,

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but that doesn't mean we have to be on this constant, this

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content hamster wheel. And so a few years

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ago I had launched a new offer and I'm gonna be

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totally honest here. The offer flopped like. Didn't sell any and

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I was devastated, number one, but I was also burnt

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because in preparing for that launch, I had created a ton of

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social media content and I was just like sick of it and over it and

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I had heard about the nine grid strategy, which we're going to talk about today

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and thought, you know what, I'm going to give that a try. And if you've

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never heard of a nine grid, it is a visual content

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strategy that turns your Instagram into a mini

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website or a magazine cover or a billboard.

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And it's called a nine grid because you use the first nine

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posts on your grid and then you don't post any more.

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Because in those nine posts, you are telling

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the reader everything they need to know, who you are, who you

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help, the problem that you solve, how you help them, what

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additional resources you have, where else you might be hanging out if

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it's not Instagram, such as your email list, or maybe you're on LinkedIn, or

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maybe you do hang out in stories, but you point people to the right

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direction so that when they go to look you up, that box is

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checked for a professional and a strategic Instagram presence.

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But you don't have to think about what to post any more.

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And I absolutely love the nine grid. I have one up now and

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I put mine up. I think it was back in September.

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Actually, it might be time for a new one. But I did it right before

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my son was born because I just knew I wasn't going to be on Instagram.

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Um, so I know you said that you Implemented it and you tried it,

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you tested it out. So can you talk a little bit about when

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you did your experiment? What was life like for you as a

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mom and a business owner prior to the nine grid? And then after

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you implemented it, what was it like? Yeah.

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So once I put it up, first of all, I had a ton of fun

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creating it. Like I loved, I'm like a, I don't know. I like like pieces

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and puzzles and parts and putting things together. I reach all background. I was in

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merchandising and I like, I love to just like make all the product fit and

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figure it out. But yeah, That's what a nine grid felt like for me. So

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I love doing it, which also made me like realize, Oh, you should do this

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for other people because you like it. Not everybody does. But

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once it was up, it was like a weight

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was lifted off my shoulders because I didn't have to allocate

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time. Every week to content creation, every month to

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content planning every day to like, Oh, did

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that post go out? and you know, the, the dopamine

Speaker: 00:11:20

hit we get from checking the analytics of like, did people like

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it? Did people comment? I just didn't have to worry about that anymore because it

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was like, this is here. Yeah. There is content in

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this grid that tells people what to do next, if I can help them,

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and if I'm not for them, like, okay, that's fine. And the other

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thing that it really helped is it gave me my time back

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so that I could actually focus on other things. Other marketing strategies,

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because like we talked about Instagram alone is not a strategy. It's a

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container and we should be marketing in other places, whether

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that's networking groups or participating in summits or

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bundles or guest speaking, email marketing, long form

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content. You know, I host a podcast, taking that podcast and turning it

Speaker: 00:12:05

into a blog for my website. It gave me time

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back to do some of those other things. other things because I now

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no longer had to think about what I was going to post. And you know,

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you referenced that yours has been up since September and it might be time for

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a refresh. And that's a question I get from a lot of people is like,

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well, how long can I leave it up? And I typically recommend

Speaker: 00:12:27

that people look at it after 90 days, every 90 days. And after

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the first three months, if nothing has changed in your business.

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Okay. Leave it up. Like that's totally fine. No reason to reinvent the

Speaker: 00:12:38

wheel. If nothing has changed after six months, most of us

Speaker: 00:12:42

have something that has changed in our business. Maybe we've got a

Speaker: 00:12:46

new offer or we've tweaked the way we talk about something.

Speaker: 00:12:49

Something usually shifts in six months. So every six months is a

Speaker: 00:12:53

good time to go in and maybe refresh it. But the thing is you don't

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have to start from scratch because you already have one. So you

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can go in and edit, you can tweak, and you know, I've had

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people ask the question of like, well, okay, if I refresh it, um, do

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I take the old one down? No, just move it on down the grid

Speaker: 00:13:11

and do another one. Like people evolve, brands evolve,

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and that's okay. And that's one question that I get a lot too, of like

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the first time you put up a grid, should you archive all of your old

Speaker: 00:13:22

posts? has time for that. It's fine. Like, I

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like to do a little separation, so three posts

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that are like a solid color, or like my logo spread across three

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posts, and in the captions for those posts, just say

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like, Hey, you want to get to know me better? Feel free to look around,

Speaker: 00:13:41

but everything you need to know is above this line and what's current And,

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you know, we talk about sometimes a question I'll get is like, well, if I

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put up a nine grid three, four or five months ago and people land on

Speaker: 00:13:52

my page, are they going to think I'm not active? Because it was

Speaker: 00:13:55

posted so long ago when it says like, three months or whatever.

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Here's the thing. It's a visual content strategy that we put together like

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a puzzle. So it clearly looks like this is

Speaker: 00:14:07

intentional. And there's a story to tell in these nine posts.

Speaker: 00:14:11

There's a journey that these nine posts are going to take you on. And somewhere

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in one of those either first or second posts, we'll talk about like,

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I don't post here regularly because I'm doing XYZ

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instead. And so then we're telling people and they know,

Speaker: 00:14:25

Oh, this is intentional. But now I get to know everything that I need to

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know about this business instead of wondering, are they still in

Speaker: 00:14:32

business? Oh, this is so good. Okay. So I hope y'all are taking

Speaker: 00:14:36

notes. Ruthie just dropped a whole little mini masterclass for you guys.

Speaker: 00:14:40

So I want to circle back to a couple of things you said. first let's

Speaker: 00:14:43

go back up a little bit. we'll get more into the specifics of the

Speaker: 00:14:46

nine grid, but can you talk a little bit more? You did touch

Speaker: 00:14:50

on it about how Instagram is just a part

Speaker: 00:14:54

of the marketing strategy and where it really fits in. Can you talk more to

Speaker: 00:14:58

that? Okay. Yeah. You know, the Instagram gurus,

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they will lead you to believe on Instagram that it's the end all be all

Speaker: 00:15:05

that it's the magic bullet that is going to save your business that is going

Speaker: 00:15:08

to help you sell hundreds of thousands of dollars. That is just not

Speaker: 00:15:12

true. There, first of all, there is no easy button. There is no magic

Speaker: 00:15:15

bullet. So if anybody's trying to sell you that, like, please ask questions cause that's

Speaker: 00:15:19

just not a thing. Um, but where Instagram

Speaker: 00:15:23

can fit in the funnel is different for different

Speaker: 00:15:26

people, but every single business needs to have

Speaker: 00:15:30

places and strategies where they do three different things. Number one,

Speaker: 00:15:34

attract new eyes to your business. So getting

Speaker: 00:15:37

people to. Find out that you exist who don't already know you

Speaker: 00:15:41

exist. That's called top of funnel marketing. If you're going to do

Speaker: 00:15:45

top of funnel marketing on Instagram, the two ways

Speaker: 00:15:48

you can do it are Reels, Because they get shown to people who don't already

Speaker: 00:15:52

know you and ads, that's pretty much

Speaker: 00:15:56

it. And ads cost money and reels you have to do like

Speaker: 00:15:59

tons of them to actually make an impact. So

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right now we know, okay, maybe top of funnel, I need some other strategies like

Speaker: 00:16:07

networking groups, participating in bundles or summits.

Speaker: 00:16:11

guest speaking, guesting on podcasts, referrals,

Speaker: 00:16:14

all of those SEO on the back end of your website and having

Speaker: 00:16:18

keywords that people are searching. Those are all top of funnel

Speaker: 00:16:22

strategies that we want to make sure we have in place. Then we

Speaker: 00:16:25

move down the funnel. And once people know you exist, they're aware of

Speaker: 00:16:29

your business. How are we nurturing them? How are we adding

Speaker: 00:16:32

value? How are we helping them get to know us?

Speaker: 00:16:36

Learn if we're for them or not decide if they

Speaker: 00:16:40

like us and that can be done really well on

Speaker: 00:16:43

social media that can be done with posts and a nine grid because now

Speaker: 00:16:47

someone has found you and is reading those posts to get to know you.

Speaker: 00:16:51

It can be done in stories because voice and your face, if you like,

Speaker: 00:16:55

doing stories can be really effective for building relationships.

Speaker: 00:16:59

It can be done through email marketing. It can be done through long form

Speaker: 00:17:02

content such as your podcast or your blog or videos if you do

Speaker: 00:17:06

video channels on YouTube.

Speaker: 00:17:10

Before we move into the third phase, which is the convert or the sell phase,

Speaker: 00:17:14

I want to remind you that not one piece of content

Speaker: 00:17:18

or one platform can ever do all three. It just

Speaker: 00:17:21

can't. And so we've got to be spreading our energy and our time

Speaker: 00:17:25

out amongst the three different strategies and know that it's

Speaker: 00:17:29

like this whole ecosystem that works together versus

Speaker: 00:17:32

one thing. And so, like I said, the third phase is

Speaker: 00:17:36

the convert phase, which is, you know, somebody opting into your email

Speaker: 00:17:40

list, or maybe Purchasing from you. Um, and we can

Speaker: 00:17:44

do that through email marketing. We can do it through direct reach out

Speaker: 00:17:47

through, you know, DMS and conversations and sales calls. We can

Speaker: 00:17:51

do it on social media with calls to action that drive people

Speaker: 00:17:55

to that thing where they might purchase. And, you know, the cool thing is

Speaker: 00:17:59

we have strategies and tools called like many chat.

Speaker: 00:18:02

automations that we don't even have to be there to regularly do it,

Speaker: 00:18:06

but knowing that that's not the only way to sell. Email

Speaker: 00:18:10

marketing is something we all should be thinking about if we're not already. And

Speaker: 00:18:14

so thinking about even how do we use social media to move people

Speaker: 00:18:17

to our email list so that we can use those different platforms. Um,

Speaker: 00:18:21

strategies and platforms and all of that stuff. When I work

Speaker: 00:18:25

with clients, what we do is we figure out which one of those many

Speaker: 00:18:28

options is the right one for you because there is

Speaker: 00:18:32

no one right strategy. There is the right strategy for you

Speaker: 00:18:36

that you enjoy doing that feels in alignment with your energy and your

Speaker: 00:18:40

values that doesn't feel like a huge

Speaker: 00:18:43

drain and time suck and that you can do at an

Speaker: 00:18:47

intensity that will move the needle.

Speaker: 00:18:50

Consistently, because so many of us, we get this like

Speaker: 00:18:53

shiny object syndrome and think like, I'm going to do all the things and then

Speaker: 00:18:57

we do all the things for like five minutes. And then we're like, oh, that

Speaker: 00:18:59

didn't work. And I don't have time to do it anymore. And like, nevermind, nothing

Speaker: 00:19:02

works. Well, that's not true. We just didn't give it time and we weren't consistent

Speaker: 00:19:06

enough. So I love. Leveraging a nine bridge so that you can

Speaker: 00:19:10

get your time back to do some of those other things

Speaker: 00:19:14

to figure out which strategies actually work for you and your business.

Speaker: 00:19:19

Yeah, I love that you said it's an ecosystem. You're totally right. We think it's

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going to be like this one thing or this one place that's going

Speaker: 00:19:26

to get us that massive growth or whatever that we're looking for.

Speaker: 00:19:30

But it truly is an ecosystem. and I love that you do this with your

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clients. It's fit to the client and what their goals are, what their lifestyle

Speaker: 00:19:38

needs are, you know, how they are as a person. It's the same way with.

Speaker: 00:19:41

like systems and tools, there is no one size fits all, right?

Speaker: 00:19:45

Just because I use a certain tool and I love it does not mean that

Speaker: 00:19:48

it makes sense for you, your business and your goals. Um, so you were talking

Speaker: 00:19:52

kind of like in the middle piece of that funnel about the nine grid and

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how they can get to know you. So if somebody is, starting to build

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their nine grid. What makes it effective or what are some

Speaker: 00:20:04

of the things that should be included in those different posts?

Speaker: 00:20:07

Yeah, that's a great question. And we could probably spend nine hours

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talking about the nine different posts, like, to be honest. So I'll give you a

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high level overview that we want to include in

Speaker: 00:20:18

Those different posts, who do you help? Who are you for?

Speaker: 00:20:22

Who is the idle client? Because when we talk to everyone,

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no one listens. When we talk to one person,

Speaker: 00:20:30

other people eavesdrop. So don't be afraid to talk

Speaker: 00:20:34

to that one person and tell that one person that you're talking to them. The

Speaker: 00:20:38

other thing is like who you are and what is

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the authority you bring to the table. Now that authority doesn't

Speaker: 00:20:45

have to be like degrees or certifications or years of

Speaker: 00:20:49

experience. It might just be a story that you tell. Your

Speaker: 00:20:52

story that got you to where you are today. But sharing a little

Speaker: 00:20:56

bit about you on a personal level and how that relates

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to your business. Um, and then if you have

Speaker: 00:21:03

free resources, Sharing that in the grid because that's where we're going to

Speaker: 00:21:07

have the opportunity to have a call to action to move people to our

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email list. And, you know, like we said, with many chat, you can have a

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keyword strategy where you say, you know, drop the keyword below.

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I'll send you the link to get this tool. This is what the tool does

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for you. It's also linked in my bio if you want it, you know, those,

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those kinds of little things. And then along with the free resource, your offer.

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So whatever your offer is, and this is the one thing that I want to

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say always should be in the center of the grid, like that main

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middle piece, because we're in business to sell something.

Speaker: 00:21:39

So unless you're just doing Instagram for fun, like. If you're

Speaker: 00:21:43

doing Instagram for business, like let's talk about your offer and make sure it's there.

Speaker: 00:21:46

Um, and then one other thing that I really want to work with people on

Speaker: 00:21:50

that we talk a lot about is your brand values. So

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knowing what your brand values are and weaving that

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into the content, whether it's through quotes or

Speaker: 00:22:01

stories or even just language calling out why certain things

Speaker: 00:22:05

are important to you, because that's going to help attract your tribe

Speaker: 00:22:09

to you. That's going to make sure the right customers. are aligned

Speaker: 00:22:12

with you and say like, yes, this person is for me because you're

Speaker: 00:22:16

clear on those brand values and you're using them in your content to

Speaker: 00:22:20

connect with the right audience. That's really good.

Speaker: 00:22:23

Um, I hope y'all are taking notes I'm gonna say it again But if you're

Speaker: 00:22:26

looking for an example I'm sure you include all of those things in yours and

Speaker: 00:22:30

we'll connect ruthie's instagram in the show description So you can check

Speaker: 00:22:33

out her page as well. Just go see an example and get some ideas

Speaker: 00:22:38

But Ruthie, you do also support your clients in doing this for them,

Speaker: 00:22:41

right? Yeah. Yeah. So I will say first, if you go look at my

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Instagram at the consistency corner, I'm extra. Mine is a

Speaker: 00:22:48

15 grid. You don't have to do that, but like, I'm extra.

Speaker: 00:22:52

So just know that, but you, we can get it done in nine posts. Um,

Speaker: 00:22:56

but we offer at the consistency corner. We have some.

Speaker: 00:22:59

DIY options, which are Canva templates to design it. So you're

Speaker: 00:23:03

not starting from scratch. And then my all time favorite tool that I love to

Speaker: 00:23:07

share with people is the planning pack. And the planning pack actually

Speaker: 00:23:10

has prompts for all nine posts and

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chat GPT prompts that tell you what to tell chat GPT.

Speaker: 00:23:18

So you get the right things out. And we talk a lot in that

Speaker: 00:23:22

tool about how to connect the captions to the

Speaker: 00:23:25

images and make it all make sense. As a puzzle,

Speaker: 00:23:29

and I will say, if you're going to create your own nine grid, it takes

Speaker: 00:23:34

around 15 hours, if not more to create one. So just know that

Speaker: 00:23:38

up front. This is not like a 20 minutes. I'm in car line. I can

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throw this thing together kind of project. And it's not only is it

Speaker: 00:23:45

like a maybe 15 hour project, but it's not one that you can really

Speaker: 00:23:49

effectively do. in little short buckets. Like

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when I do one for a client, I map out three hour time

Speaker: 00:23:57

blocks to work on it because to make it all feel cohesive and go

Speaker: 00:24:00

together, it's important to give yourself that space to create.

Speaker: 00:24:04

So if you're like, Whoa, pump the brakes, I don't have 15 hours.

Speaker: 00:24:08

Um, I can do it for you. That's one of the things that we do

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done for you, nine grids. And we can either just get that nine grid

Speaker: 00:24:14

done, put it on your Instagram, check. You're done. Or we

Speaker: 00:24:18

have a package actually that will do a three month marketing plan with

Speaker: 00:24:22

your nine grid. So you have that roadmap of what to follow

Speaker: 00:24:25

outside of Instagram. Once it is, um,

Speaker: 00:24:29

set it and you've like forgotten about what you're going to post anymore.

Speaker: 00:24:33

Nice. And I'm so glad that you mentioned how long it actually takes.

Speaker: 00:24:37

I know that when I went to do mine, I don't know why I thought

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it would just take me a couple of hours, but it definitely took a whole

Speaker: 00:24:43

lot longer. And so in, I was going to ask you, in doing the

Speaker: 00:24:47

next one, what are some tips that you have to be able to do it

Speaker: 00:24:51

quicker? but you already answered that question, so we're good. You can get that, the

Speaker: 00:24:54

pack. What did you call it again? I call it a planning

Speaker: 00:24:58

pack because it's like, it's like a spreadsheet that you can make notes

Speaker: 00:25:02

in. There's a brand checklist that is a lot of things you want to kind

Speaker: 00:25:05

of get out of your head and on paper before you start. And

Speaker: 00:25:09

then the chat GPT prompts for how to kind of go next and get the

Speaker: 00:25:12

captions from AI. Okay. So Ruthie has all the resources for

Speaker: 00:25:16

you. I would love to get your perspective on this. people have

Speaker: 00:25:20

the nine grit, right? But there is also an option, if I'm not mistaken,

Speaker: 00:25:24

that you can post a real And it

Speaker: 00:25:27

not go to your actual profile? Is

Speaker: 00:25:31

Yes, that's a yes. That's a really good question. And it's like a little hack

Speaker: 00:25:34

that I share with people. So you can still post reels.

Speaker: 00:25:38

Um, I love a reel for a podcaster because you're going to have clips of

Speaker: 00:25:42

your show or just if you like to do reels, nobody has to do reels.

Speaker: 00:25:45

But if we like to, when you post a reel, you

Speaker: 00:25:49

can post it to your reels

Speaker: 00:25:53

tab only. So there's a little setting

Speaker: 00:25:56

that's like post this to reels tab only or post

Speaker: 00:26:00

to. main tab or main grid and reels grid.

Speaker: 00:26:04

Now that's a great setting. I'm thankful that Instagram

Speaker: 00:26:08

gave that to us. If you schedule your reels and you're

Speaker: 00:26:11

using either Instagram natively to schedule them or

Speaker: 00:26:15

another tool or another platform, you can't use that setting.

Speaker: 00:26:19

But you can always remove the reel from the grid so then it just moves

Speaker: 00:26:22

back over to the reels tab only so it doesn't quote unquote mess

Speaker: 00:26:26

up your grid. If you want to use a

Speaker: 00:26:30

reel within the nine grid, you definitely

Speaker: 00:26:33

can. What you're going to do is you're going to create a reel

Speaker: 00:26:36

cover that has the graphic from that portion of the grid

Speaker: 00:26:40

as the center. So it still fits into your grid

Speaker: 00:26:44

puzzle, but there's a reel behind it. Oh, that's such a

Speaker: 00:26:47

great tip and a hack. Okay, Ruthie has given us so

Speaker: 00:26:51

much in this episode today and we could keep it going,

Speaker: 00:26:55

so Ruthie, if you have any just final tips

Speaker: 00:26:59

or words of encouragement, especially speaking to the moms in business, related

Speaker: 00:27:03

to their marketing or Instagram, please share that with us. And then also

Speaker: 00:27:06

how can people connect with you? Yeah. So

Speaker: 00:27:10

when I, when we talk about nine grids, one thing that I will say is

Speaker: 00:27:14

who a nine grid is not for. I want to kind of share that.

Speaker: 00:27:18

If you are still figuring out who is

Speaker: 00:27:22

your ideal client, how do you help them? What are your offers? Like

Speaker: 00:27:25

you're still testing out offers and trying to figure things out. I

Speaker: 00:27:29

actually encourage you to keep creating content because creating

Speaker: 00:27:33

content actually helps you clarify your message. And

Speaker: 00:27:36

so then it might not be time for a nine grid. Now, in

Speaker: 00:27:40

that boat, or in any boat, if you're not ready to commit to a nine

Speaker: 00:27:43

grid, you can use a three grid. So every

Speaker: 00:27:46

single one of us can actually pin three posts to the top of our

Speaker: 00:27:50

profile. And that's kind of like dipping your toe into

Speaker: 00:27:54

the nine grid world. And I actually have really started doing

Speaker: 00:27:58

this lately for clients who have a nine grid is we'll put a. three grid

Speaker: 00:28:02

on top of the nine grid for whatever they're currently launching.

Speaker: 00:28:06

And so it just allows you to use these tools a little bit

Speaker: 00:28:09

differently, a little bit more strategically. So keep that in

Speaker: 00:28:13

mind that you don't have to go all in. You can dip your toe in

Speaker: 00:28:16

on this kind of grid static strategy, see how it

Speaker: 00:28:20

feels and use it at different times for

Speaker: 00:28:24

different reasons. You know, it doesn't have to be like a Yeah. I'm never

Speaker: 00:28:28

going to post again for the rest of my life. Like, no, I have a

Speaker: 00:28:30

client who she put it up for a month for summer vacation. I have people

Speaker: 00:28:34

who might put it up at the holidays or people who will do a 9

Speaker: 00:28:37

grid for a whole launch because instead of posting

Speaker: 00:28:40

regularly during the launch, like, they just want to get it up there and they

Speaker: 00:28:44

want to have a lot of information about the program or the

Speaker: 00:28:47

resource or the. The tool that they're launching that you can't necessarily

Speaker: 00:28:51

share in three posts. So they do it in nine. So just know

Speaker: 00:28:55

that there's so many different ways that you can leverage the tool. And if you'd

Speaker: 00:28:58

like to connect with me, send me a DM. I'm happy to answer questions in

Speaker: 00:29:02

the DMs, um, or at the consistency corner, our

Speaker: 00:29:05

website, you can find all the resources there and schedule a call. If you'd like

Speaker: 00:29:09

to learn more about how us do one for you. And all

Speaker: 00:29:13

of that is going to be in the show description and notes so you

Speaker: 00:29:16

can easily connect with Ruthie. I don't know about y'all, but Ruthie has gotten me

Speaker: 00:29:20

a little bit excited about Instagram right now.

Speaker: 00:29:24

Yes. You know, and that is the thing is I love to talk about this

Speaker: 00:29:27

with people that Who have kind of given up on

Speaker: 00:29:31

Instagram or they're kind of over it or like, nah, just nevermind. It's not for

Speaker: 00:29:34

me because it can get you excited again, because it's like,

Speaker: 00:29:38

Oh, I don't have to do it the way all the gurus and

Speaker: 00:29:41

people are telling me. And often what happens on Instagram is we see

Speaker: 00:29:45

people selling courses that are going to teach us how to do the thing, but

Speaker: 00:29:48

then we still got to do it all the time. Um, Or social media

Speaker: 00:29:52

managers, which feels like it might be a right solution.

Speaker: 00:29:56

But even with a social media manager, you have to continue to

Speaker: 00:29:59

provide content. You've got to get them photos. You've got to

Speaker: 00:30:02

get them updates for, you know, what's going on in your business. You've got to

Speaker: 00:30:06

have the approval process. Like there's still a lot of energy that

Speaker: 00:30:10

you're going to use if you outsource to a social media manager.

Speaker: 00:30:13

And this like makes it so you don't have to do that.

Speaker: 00:30:17

Love it so much. Ruthie, it has been such a pleasure having you on.

Speaker: 00:30:21

I am going to, so I'm going to be updating my, my

Speaker: 00:30:25

grid. I don't know if I'm going to do a whole nother nine grid. You

Speaker: 00:30:28

mentioned something I was thinking about just doing the three grids and having some other

Speaker: 00:30:32

things. The options are, I don't want to say

Speaker: 00:30:35

endless, but it's a lot of options. There's a lot of options. Absolutely. And that's

Speaker: 00:30:39

one of the reasons that like I do a call with people

Speaker: 00:30:43

is to talk through the options and figure out what is the right

Speaker: 00:30:46

option for you because there's not, it's not a cookie cutter

Speaker: 00:30:50

strategy. There's a lot of ways to customize it for your business goals.

Speaker: 00:30:54

Absolutely love that. And so again, we'll have all the information in the

Speaker: 00:30:58

show description. So you guys can connect with Ruthie yourselves. Thank

Speaker: 00:31:01

you so much for being here with us and guys, we'll see you in the

Speaker: 00:31:05

next episode. Yes. Thanks for having me.

Speaker: 00:31:08

Thank you for listening to the Mom CEO Suite Podcast. If

Speaker: 00:31:12

you enjoyed this episode, can you do us a favor? Leave a review on

Speaker: 00:31:16

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Speaker: 00:31:20

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Speaker: 00:31:24

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